Jennifer van der Schaaf — Director & Performer

A company that stands for something is wildly attractive.

From strategy to stage. Business shows that move people. From the receptionist to the boardroom and everyone in between.

A company that stands for something is wildly attractive.

From strategy to stage. Business shows that move people. From the receptionist to the boardroom and everyone in between.
WATCH SHOWREEL

20 years of business shows.

In one minute.
years of business shows
artists and performers
audiences ignited

THE OFFER

Your company's story the stage

Every company has a unique story. We bring the heart of that story to life on stage. When people feel again why they do what they do, energy follows. And that's exactly where everything begins.

Direction & performance

The full show

The energy of live events, the craft of theatre, the pace of television. Built entirely around your company's story. The CEO's speech, the flow of the evening, lighting that moves with the performance, music, video and unique live acts. For the moment that deserves to be remembered.

A milestone, a merger, a new direction. A moment that deserves more than a party. For your people, your clients, and everyone who belongs.

Everything starts with energy

De one-woman performance

"Brilliant closer" — Adformatie
Works just as well as an opener.
A raw, high-energy one-woman show that wakes people up — at every level of the organisation. About energy, choices, courage and the biggest drain on any company: micromanagement. Jennifer shares her life, full disclosure. Tailored to the challenges of your industry and company. With a DJ. Nobody stays in their seat.
 
The event is set. You're looking for the performance that shakes things up, drives the message home and gets everyone buzzing.
 

Get in touch

Need just one single performance, or want to hand off the entire event?

The next step

Your event as a campaign

A show is a one-off. But the message doesn't have to be. The material, the stories, the energy, the moments, put to work all year long. So the event becomes the starting gun for something bigger.

From event to content
The show generates material: video, quotes, stories. Ready to be used throughout the year for internal communications.
From one-off to strategy
One powerful event, followed by a year of smaller moments that keep the message alive. That's not an event anymore. That's a campaign.
About Jennifer

From advertising to the stage

Jennifer van der Schaaf started out as a professional dancer. Then, in a very deliberate, very rational moment, she decided she wanted to earn more money. She moved into advertising. And she was good at it. She learned the value of brands, how to build concepts and how to turn a story into something that sticks.

But the stage kept calling. She quit advertising. Cold. Enrolled in a performing arts programme. Learned everything there is to know about life on, off and in front of the stage.

Since then, Jennifer has moved between two worlds. Working with artists including Jochem Myjer, Sanne Wallis de Vries, Shishani and Typhoon, while creating business shows for some of the biggest companies in the Netherlands.

She sees it everywhere: companies full of energy and ambition, but somewhere along the way they lost their own story. Jennifer brings it back. On stage, where it lands the hardest.

"A show is not a luxury. It's one of the most powerful tools a company has to bring its story back to life."

Who is this for

Companies come to to us when it really matters

CEOs & Directors
Who want a congress or event that people actually remember. Who know that a standard approach won't cut it.
HR & L&D managers
Who want to reconnect people with what the company stands for. A training changes behaviour. A show changes people.
Event agencies
Looking for a creative director who thinks beyond the running order. Someone who takes ownership of both content and execution.
Organisations in motion
Going through change, setting a new course, or wanting to recharge their people. Energy is where everything begins.
Previously worked with

Trusted by the best in the business

L’Oréal Professionnel
Nike
Shell
Walibi / Halloween Fright Nights
Gemeente Amsterdam
Gemeente Utrecht
Maritime Awards
Topvrouw van het Jaar
ADCN
GroenLinks
HP
Kérastase
Jochem Myjer
Punchy Pack
Achmea
Brunel
Colourful Goodies
Deltion
Nestlé
DAK
Koffiedik
TESTIMONIALS

In the words of others

"Jennifer is a master at creating grand entertainment. That actually means something."
Sanne Wallis de Vries
"Jennifer immediately sees what works, what has potential and where more can be drawn out. But more importantly, she sees what doesn't work and acts on it straight away. Creatively strong and brutally honest. She works to two decimal places."
Jochem Myjer
"Jennifer van der Schaaf energised and activated — as the perfect finale — all 500 people in the room, urging them to keep feeling as human beings and professionals in the face of all the data and AI noise."
Willem-Albert Bol
"Jennifer van der Schaaf closed with a surprising one-woman show about life, energy flows, the advertising world, feeling versus thinking, driving her Alfa Romeo and the importance of the body."
Adformatie
Get in touch

What's your story?

Tell us about your company. What makes it unique, where your people are right now, where the business is headed. Jennifer is genuinely curious and you feel it immediately. She reflects back what makes your company special and where an unforgettable show can be built around it.

Send a message about your event. Jennifer responds within 48 hours.

Prefer to call? Jennifer is available for a short introductory conversation.

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